Full Name

Darrell Etherington

Job Title

SVP of Growth, Strategy and Innovation

Company

SBS Comms

Speaker Bio

Darrell Etherington is co-founder of AI-focused newsletter The Angle, andSVP of Growth, Strategy and Innovation at SBS Comms, a technology-focused communications agency, where he leads a portfolio of roughly 40 clients spanning AI, fintech, clean energy, developer tools, enterprise software, and defence and space. His accounts include some of the most closely watched companies in tech, among them Cursor, Ramp, Vanta, and Astranis, and his work centres on the practice of "comms engineering" - building AI-powered tooling and repeatable systems that change how earned media actually gets made. Before moving to the agency side, Darrell spent 12 years as an editor at TechCrunch, where he covered AI, deep tech, semiconductors, gene editing, and enterprise technology, and developed a reputation for translating hard technical stories into plain terms. He is based in Toronto.