Beyond Creativity: Why Generative Media Is Becoming Core Infrastructure

Generative media is quickly evolving from a creative tool into foundational infrastructure for entire industries. As investment in AI reaches historic levels, what’s driving the conviction behind the capital and where does the next wave of adoption go beyond film, gaming, and content creation?

In this session, Gorkem Yurtseven (Co-founder and CTO of fal) and Joshua Shirazi (Partner at Alkeon Capital Management) explore how multimodal AI is unlocking new workflows across sectors including commerce, healthcare, public infrastructure, and entertainment. From real-time crowd flow visualization to AI-powered operational simulations, we’ll discuss emerging applications that extend far beyond traditional creative use cases. The conversation will also examine the growing challenge underneath AI’s rapid expansion: compute capacity. As demand accelerates, what does it mean to think about infrastructure as a shared ecosystem, and how can industry leaders collaborate to sustain innovation at scale?
From capital markets to real-world deployment, this fireside chat looks at generative media as the next foundational layer of the global economy.