AI Transformation Playbook: Practical Lessons from our AI-first Journey

Two years ago, Sara was hired with one mandate: figure out how to bring AI to Make. Today, 96% of Make employees aren't just using AI, they're building their own agents. More than 20 AI projects have delivered measurable impact on core business metrics across every department, from sales and marketing to HR and engineering. In this session, Sara walks through the journey step by step: the first concrete projects, the failures and learnings, and the organisational decisions taken at each phase. A must-see for anyone early in their own AI transformation.