Pricing changes that used to take quarters now ship in weeks. Go-to-market motions that took years to mature get restructured in a single planning cycle. AI hasn't just changed what software does, it's compressed the time companies have to evolve how they sell, price, and organize. At the same time, companies are trying to protect existing revenue streams and operate under assumptions from legacy eras. This session explores why adaptation speed is becoming the defining competitive advantage in AI, and why the companies that win will be the ones willing to disrupt and rebuild themselves first.