Full Name

Eduardo Ordax

Job Title

Principal Go to Market Generative AI

Company

AWS

Speaker Bio

With a strong technical foundation, I have over 15 years of extensive experience in sales and business development in tech. As a computer scientist turned into sales, and then back to Data & AI (while still rocking those sales skills), I've come to truly embrace and love the dynamic turns my career has taken. Artificial Intelligence isn't just a field of work for me; it's a passion. I work as the GenAI Lead at AWS in EMEA (Europe, Middle East & Africa), where I assist customers around the world in harnessing the full potential of Artificial Intelligence. I’m also a public speaker at international events, and was recently recognized as the most influential person in AI in Spain—and #14 worldwide—by Favikon. I’ve built a thriving LinkedIn community of over 150,000 followers, where I regularly share insights on GenAI, innovation, and the future of tech. Additionally, I collaborate with educational institutions as a teacher in master’s and postgraduate programs, helping shape the next generation of AI professionals.